演讲主题：前沿的创意内容营销

12.01 分会场1  10:45 – 11:15

主题阐述

内容为王在相当长的一段时间里被认为是真理，但在这段时间中，其是很多相关的因素都已不同，且变化的速度在进一步加快。那么，内容在当今国内究竟扮演者怎样的角色，品牌主们又该如何创造性的使用内容为自身带来更多的关注及互动，从而达到商业增长的目的呢？究竟如何做才会于现在及未来带来理想的结果，何物又才是成功的黄金准则呢？

嘉宾介绍

Rupert McPetrie, CEO MediaCom China

Rupert joined MediaCom in August 2015 to lead the Content + Connections agency in China. He is shaping up the talent, structure, and the organisation of MediaCom to deliver 2020 systems planning in China, across the three offices in Shanghai, Beijing and Guangzhou.

Prior to joining MediaCom, Rupert worked at ZenithOptimedia, where he held a number of senior leadership roles including 5 years as the CEO of the Zenith business in Russia, where he worked with a wide range of multinational and local clients. He developed the company to the #1 ranked agency in the market. After Russia, Rupert was promoted as CEO of Central and Eastern Europe, where he led 22 diverse markets across the region while being based in Prague.

Since moving to China this focus on talent and agency capabilities has seen strong growth for MediaCom, with the extension of existing client assignments, and multiple new business gains across a range of local and multi-national clients.

“A systems approach to content and connections is the only way to lead in a market as complex and dynamic as China, where the rate of change is so fast. Consumers’ demand for content covers all platforms and our work in China is being built on this,” Rupert said outlining his outlook.