演讲主题：如果利用粉丝经济促进视频营销传播最大化

12.02 分会场2  16:45 – 17:15

主题阐述

从歌手，电视/电影明星，体育明星一直到网红，所谓的“粉丝经济”的风潮在影响娱乐业的同时也席卷了品牌市场营销。
越来越多的品牌及广告主和各式各样的“明星”进行合作，并利用“粉丝经济”产出了一个又一个的营销案例来抓取眼球以及增加产品销量。视频营销，作为内容营销最重要的一部分，是最能够让粉丝对于明星的好感度转化给品牌的做法，特别是结合着社交，数字媒体以及电商平台的宣传。随着好莱坞以及国外大型体育组织联盟对于中国市场的渗透，许多中国品牌也及其大胆的与国外明星在视频内容上进行合作。我们将来探讨一下这些中国品牌是如何利用粉丝经济通过视频内容营销为品牌最大化传播。

嘉宾介绍

Brittany Li is the Vice President of Business Development at FansTang, a cross-platform media and analytics company curating entertainment digital video and social media for Chinese consumers with Hollywood celebrities and NBA players. Brittany’s main responsibility is to create the perfect synergy between brands in China and Hollywood celebrities through creative and localized digital entertainment content targeting Chinese Millennial.

Born and raised in Shanghai, educated and employed in the US and the UK, Brittany had working experiences across different industries varies from government economic development organization, banking and real estate’s prior to joining FansTang. These diverse professional experiences have laid the perfect groundwork for her to take on an important role that crosses different functions in an entrepreneurial and growing company like FansTang.

The biggest achievement Brittany has obtained in the past 12 months was the award-winning 2015 Coca-Cola China Movie Quote Bottle branded content campaign that she sourced, managed and executed with the team. Brittany worked closely with Coca-Cola’s content agency Liquid Thread and FansTang production team in the U.S, and came up with 9 highly creative and localized branded content videos featuring the most prominent US TV show characters in China. Brittany also led the social team to promote the videos with 40 FansTang managed celebrity social media accounts and 60
KOLs which then achieved over 650 million social impressions. It was such a great success that the campaign was awarded with double Gold Medals at the Great Wall Awards 2015 and the 22nd China International Advertising Festival respectively.

Brittany is passionate about bringing Hollywood closer to the Chinese market place, providing Chinese fans the opportunity to interact with their favorite idols through social and digital means. She is passionate about introducing the most premium Hollywood content and trendiest US social content to Chinese Millennial. But she is mostly passionate about bringing brands in China and Hollywood talents together to create campaigns that will rock your socks off.
Brittany was awarded as one of Ad Age’s “Women to Watch 2016: Agents of Change” in August 2016.