演讲主题：品牌战略与基因的数字化转型

12.02 主会场 15:55 – 16:35

主题阐述

洲际酒店集团积极参与数字营销并用数字化的方式与消费者互动，这使其自身在品牌的良性发展及酒店业务方面，取得了显著的成效。
洲际酒店的品牌及商务策略现今都已转入数字领域，这是建立品牌及商业发展最高效的方法。其中的关键在于，全面拥抱科技领域及数字渠道的快速变化，创造适合的内容来匹配平台及商业目标。

嘉宾介绍

Lin Wang – Vice President, Brand Marketing – IHG Greater China

In her role as Vice-President, Brand Marketing, Greater China, Lin is responsible for all IHG hotel brands’ strategy, marketing communication development and implementation, aiming to build the most preferred brands in the hotel industry in Greater China.
Having 15 years of experience with brand marketing working with some of the most recognized and beloved global brands like Apple and Chanel, Lin has honed her expertise in this field and is acknowledged as a ‘Brand Ambassador’, designing and executing innovative brand marketing strategies.
Lin earned her EMBA degree from the University of International Business and Economics. She also graduated with a bachelor’s degree from the same university.