演讲主题：移动商机，栩栩如生

12.01 主会场 09:20 – 09:40

主题阐述

在无边的移动世界里实现大规模的个性化营销
Facebook, 跨境营销全球总经理, Anna Bishop Rehrig
在如今的数字化营销时代，品牌主必须充分利用移动端。事实上，Facebook认为数字营销就是移动营销，并且随着时间的推移这一趋势将变得更明显。安娜将与您分享Facebook对于移动趋势的理解、全世界消费者的洞察、并向您呈现中国品牌如何成功借势成为全球品牌。

嘉宾介绍

Anna Bishop Rehrig -Facebook, Global Head of Marketing, Cross-border Business

Anna Bishop Rehrig leads global marketing communications for Facebook’s Emerging Markets and Cross-Border ads products. She began her career running entrepreneurship programs at the Booth School of Business, and before coming to Facebook in April 2014 she spent seven years in product marketing at Google including two years based out of Google’s Sub-Saharan Africa headquarters in Nairobi, Kenya. She holds a BA in Anthropology from the University of Chicago, studied abroad in South Africa, and lives in London with her husband, Matt.