演讲主题：数字营销对商业经营的改变

12.01 分会场2  17:00 – 17:30

主题阐述

数字营销对商业经营的改变

消费趋势越来越个性化，消费态度和行为也前所未有变得更加感性化和多样化。在大数据时代下，如何借助技术力量，创造并满足独特的消费者个性体验成为品牌制造差异化的重要途径。 以消费者为导向的数字化营销，建立一致化的线上和线下品牌体验，对传统企业的组织、架构、运营体系提出了新的挑战和要求。

嘉宾介绍

Angela Wang-Deputy General Manager, Marketing, Giti Tire(China)

Angela Wang is leading marketing function as Deputy General Manager in Giti Tire China, she has dedicated and enthusiastic professional experience in integrated marketing, extensive B2B & B2C business management. Prior she joined Giti, she worked in some of the world’s top 500 companies including Johnson Controls, Shell Group, Kimberly-Clark. With a focus in Automotive Aftermarket, she has proven track record in business planning, marketing strategy and brand commerce development. She is passionate to develop and deploy different business model to achieve business success. Her strong business acumen and leadership make Angela an innovative and passionate marketer.