演讲主题：数据与电商的天然结合

12.01 分会场2  15:00 – 15:45

主题阐述

数据与电商的天然结合

亿滋国际，亚非及中东区电子商务总监，Ganesh Kashyap

电子商务在中国的爆发性增长给了消费品一个独特的机会。电子商务是一个非常特殊的媒介，在线下实体的成功经验无法直接复制到线上。那些能够有效利用数据去获取和转化消费者的品牌将会获得成功。Ganesh会跟我们分享奥利奥是如何利用数据去带动线上销售增长。

嘉宾介绍

Ganesh is Director and GM of Mondelēz’s Asia Pacific eCommerce business. Mondelez is a $30B global snack-food company, with a portfolio of much loved brands such as Cadbury chocolates, Milka, Oreo cookies, Ritz crackers, Halls candy and Trident gum among others. In his role, he carries full P&L responsibility for Mondelez’s eCommerce business in the region – leading a rapid growth agenda across China, India, South East Asia, Australia and Japan. Having lived and worked extensively across Asia, he has a unique insight into the consumer and the eCommerce revolution in these markets. Prior to Mondelez he spent 10+ years in management consulting, most recently with Bain & Company.