Zoe has 8 years of experience in digital marketing. In 2008 she joined EF Education First, the world’s largest private education company, as a Senior Digital Marketing Director. In this role she is heading up the digital marketing team for EF’s English learning service for adults, and leading the development & implementation of all multi-channel marketing & oversees operations across all digital touch points. Riding the digital wave, EF has grown at double-digit annual growth rates and became the one of the most well-known education brands in China during the past 5 years.
Prior to working with EF, Zoe was an early member of the Google China team, providing optimization solutions for top-tier AdWords advertisers.
Zoe holds a Master of Comparative Literature from Peking University.