Yoyi is the leading platform in multi-screen programmatic buying in China. Leveraging its data and technology resources, Yoyi is spearheading the transformation of display ads from media buying to audience buying.
In 2013, Yoyi took the lead in bringing the concept of "programmatic buying" into China. As the first DSP, Yoyi's Programmatic Buying Platform has integrated multi-screen inventory from PC/Mobile/Video/Smart TV. In this way, marketers are able to bring campaigns to Beijing with branches in Shanghai and Guangzhou.
Tencent Social Ads is the core advertising business unit of Tencent, covering leading social platforms such as WeChat, QQ, Qzone, and other selected and extensive advertising scenarios under Tencent. Tencent Social Ads is committed to help advertisers approach users in an accurate way and interact with users in diversified manners, in an attempt to maintain better advertising effects and continued measurement. Moreover, it can meet the different requirements for brand promotion, profile enhancement, and also facilitate the fulfillment of brand and business objectives. Meanwhile, Tencent Social Ads, by virtue of its open data and marketing capabilities, cooperates with third parties such as data traffic monitors and technical partners to build an open and win-win ecosystem and to jointly accelerate the development of digital marketing industry.
The mission of Tencent Online Media Group is to deliver enriched world class content to its broad user base. OMG operates Tencent’s online media services and platforms, including the video-streaming platform Tencent Video, which is visited by hundreds of millions of users via their mobile devices on a monthly basis; the online news portal Tencent News, which is the most popular news app in China, and other related services. This diverse range of services are all available via PC and mobile devices.
xAd is the global leader in location intelligence that drives sales - unlocking opportunity in the 90% of retail transactions that are still completed offline. By leveraging a mobile device's current or past location data, xAd can provide in-store visitation insights by market, brand and even by specific competitors. It is through this first party data and intelligence that xAd can interpret the most relevant moments to introduce a brand's message, providing a more personalized and meaningful mobile ad experience to consumers while impacting the point of decision - driving in-store foot traffic and sales. Each month, xAd’s patented location solutions help marketers reach unprecedented scale with access to over 500 billion meaningful mobile moments, 325 million people at nearly 100 million unique places and points of interest globally. With xAd, marketers can finally close the gap between online activities and offline sales.
Learn more: www.xad.com.
Baidu is the biggest Chinese search engine and Chinese website worldwide. At the end of 1999, Robin Li, who then worked in Silicon Valley, saw the great development potential of China’s Internet and Chinese search engine service. With the dream of changing the world with technology, he resolutely quit the high-paying job in Silicon Valley and created Baidu with the patent technology of search engine in Zhongguancun on January 1, 2000. At the very beginning of its establishment, Baidu has taken up the mission of “enable people to get information and find what they want equally and swiftly”, and ever since adheres to the philosophy of “users are paramount”. It keeps innovating in technologies to provide users with “simple and reliable” Internet products and services. There are 600 million Baidu users who conduct average 6 billion daily searches on Baidu. Baidu ranks No. 2 on the list of Top 50 smartest companies prepared by the 2016 MIT Technology Review.
AdTime is a Chinese leading enterprise of big data marketing. The company provides brand owners with whole marketing service which based on big data. Through strong big data ability and product innovation, AdTime has had products and services as below: Atlas-big data analyze platform; Shouzhike-IPTV Ads platform; AdSmart- mobile ads platform; OTV- internet video marketing platform; CCM- internet Ads platform; SNS+-social media marketing service platform, etc.. AdTime has cooperated with tradition medias to seek mutual development. It helps traditional medias like TV, Prints, Outdoors and broadcaster to achieve their marketing goal via one-stop integrative service.
Cheetah Mobile (NYSE: CMCM) is a leading mobile internet company with 3.099 billion global installs across all products combined, and approximately 623 million mobile monthly active users in June 2016. Cheetah Mobile is the #3 non-game mobile app developer in Google Play worldwide. Its mission critical applications, including Clean Master, CM Security, Battery Doctor, CM Locker, Photo Grid ,News Republic,Live.me and Duba Anti-virus, help make the internet and mobile experience speedier, simpler, and safer for users around the world.
The company also provides various platform products such as Duba.com, Cheetah Browser, game centers, and mobile app stores to provide multiple user traffic entry points and global content distribution channels for its business partners.
ZCloud (stock symbol: 835045) is a big data technology company, which accumulate decades of experience in algorithms and applied fields of the data mining ,and lots of core technologies has won national patent certifications. Meanwhile, ZCloud independently developed versatile intellectual DSP and Sophon DMP products and gets a good reputation and achievements in the field of large data applications and marketing by virtue of the advantages of data mining algorithms. ZCloud has provided an intelligent data services and precise marketing application by data mining for thousands of advertising and brand customers.
BEHE Technology Co., Ltd is a leading ad-tech company in China’s programmatic buying market. With the advanced data analysis ability and superior advertising algorithm, BEHE provides a self-service DSP system and one-stop advertising solution to advertisers in both PC and mobile devices. BEHE was founded in August 2012 and listed on National Equities Exchange and Quotations in August 2015, with the stock code 833451.
WiseMedia (NEEQ: 834990) was established in 2011 as a leading technology driven company. It has been listed National Equities Exchange and Quotations in December, 2015. The core team of WiseMedia has more than 10 year industry experience. In terms of algorithm and data consolidation, WiseMedia is positioned to be advanced.
Currently, WiseMedia integrates its products, including WiseDSP, WiseRemarkeint, WisePMP, and WiseOTV+ as a digital advertising ecosystem.
WiseMedia is the sole DSP company which has been accredited by domestic internet giants BAT (Baidu, Alibaba and Tencent).