Topic：AD+ The value of connection

12.01 Keynote Track 09:40 – 10:00

Introduction

In the age of mobile internet, the consumers’ life styles and behaviors of interacting with brands and making purchase decisions have dramatically changed. Correspondingly, marketing is also undergoing a historical evolution. While equipped with many new capabilities, like So-Lo-Mo, big data, programmatic media buy, etc., the marketers are facing various complex new challenges in understanding, reaching and communicating with the consumers. In response to that, Tencent Social Ads, in collaboration with the leading industry players, has formed a solid innovative platform for effective “brand business” marketing. Today, we are going to share the methodologies we jointly developed with our corporate brand partners, with ample inspiring real marketing cases.