Topic：Programmatic marketing at your fingertips

12.01 Keynote Track 10:00 – 10:20

Introduction

The advent of mobile, video and social that is contributing to the rapid development of programmatic buying – which has assumed a major part of digital marketing spending. In the new ecosystem of the social mobile advertising, quality native advertising, video and multi-screen context marketing resources will be the focal points of mobile programmatic buying – offering even more advantages for brand marketing.