Topic：Transforming a Legacy Company
12.01 Keynote Track 10:20 – 11:00
Cynthia Chen
Global Digital “Transformer in Chief”, AdAge 2015 Women to Watch, Former Global Head of eCommerce & Ventures, Mondelez
Global Digital “Transformer in Chief”, AdAge 2015 Women to Watch, Former Global Head of eCommerce & Ventures, Mondelez
Introduction
Large legacy companies are under attack, Start-ups are unbundling them all day, every day. To survive and succeed, legacy companies must continually reinvent themselves. But changes are hard, in particular for these large legacy companies, whose reputations have been built over many years on a bedrock of brand, company culture/values and go-to-market strategy. In her speech, Cynthia Chen will share her experience & learning that helped legacy companies stay ahead of the competition.