Topic：Attitude tags Emotive Date Thinking

12.01 Keynote Track 11:30 – 12:10

Introduction

We are doing lots of work to digitize the attitudes of users, and apply them into the whole process of brand marketing.
Based on the users’ interactions and contents, Netease have been cooperating with Miaozhen Systems, releasing The Attitude of Chinese Netizens to the market periodically, from the year of 2015. Which have made database marketing lively and emotive.Now, we are trying to connect our products’ function with commercial products , and use the Attitude tags forstream ads, high precision content pushing, original media production, renewed products and etc. we think it is the most effective way that if the Attitude tagscomes from users and serve users. It is the one of the purposes why we’ve been collecting Attitude tags.This unique data system of Netease will have an actual effect in brand marketing, and also will be applied into those internet products, which Netease relied on.

General Manager of Marketing Management Center at NetEase Media– Leo Li.

Prior to joining Netease, he has served as project manager at TBWA, Marketing Planning Director at Phoenix network, etc. Transforming from 4A agency to internet new media, Leo owns a unique ability of creative integration and has a great deal of digital marketing experience in automobile, 3C, FMCG and other industries. Meanwhile, integrating media resources to advance innovation in content and address marketing solutions, he has led the team to create many industry awarded cases, and currently, is in charge of NetEase Attitude Integrated Marketing, Attitude Talks; as well as mobile marketing, industry planning, project management and other marketing-oriented works.

Eric Wang, attended BSH since 2002.12, Media and Digital Marketing Director for Greater China, taking charge of media planning, digital marketing, social marketing and costumer relationship. Eric has 15 years’ rich experience in media insight, internet spreading and public relationship. With his great ability in media research and analysis, digital marketing and strategy, Eric has won several professional awards for the corporation and brand in the field

Jency has been with Miaozhen since July, 2015 as a head of insight. He is in charge of consumer insight, media insight, R&D of online program product. Jency has 10 years’ experience in market insight and R&D. He brings in experience of internet company, research agency as well as client side.