Topic：OTT leads the way of TV economy in digital marketing era

12.01 Keynote Track 14:40 – 15:00

Introduction

OTT leads the way of TV economy in digital marketing era
Taiyi Tech. Group, VP, Li Qi

Cross-screen marketing and multi-screen interaction are becoming more and more trendy，reshaping the digital marketing industry chain rapidly. The integration of Internet and Television disrupts traditional media, which makes intelligent TV a brand new media format in digital era. Since TV economy is coming up again, OTT will give birth to a new mode of marketing. How to help brand holders integrate resources and make better advertising? Let’s talk about it.

Liqi, Vice President of Taiyi Tech. Group, is a professional with about 20 years’ experience in Internet area. Mr. Li has a keen appreciation of Internet industry as well as fields like big data application and digital media marketing. Aiming at expressing the concept of big data and digital marketing, Mr. Li has delivered many excellent speeches as special guest in Internet summit meetings.