Topic：Greater marketing effective with smart data
12.01 Keynote Track 15:15 – 15:55
Joni Ngai
Head of Marketing and Customer Experience – Microsoft Store Online, Greater China
Head of Marketing and Customer Experience – Microsoft Store Online, Greater China
Introduction
“The only thing that is constant is change” — Heraclitus
The bad news for marketing is that the rate of change isn’t slowing down, in fact, it’s going faster and faster with the technology advancements such as big data, VR/AR/MR, IOTs, and etc. The role of marketing has been changing and evolving overtime with the change of the power dynamic between marketers to consumers. And what effectiveness means has changed accordingly.
Although all the changes that we faced are as a result technology, however, to lead change doesn’t begin with technology. It starts with people – who put customers in the centre of the strategy.