Panel: The Future of Advertising in the IOT

12.01 Keynote Track 16:35 – 17:35

Introduction

IOT has made smart marketing that is more precise possible, and all of the internet’s giants are conducting research on IOT with the intention to connect their products to it, while gaining more consumer data to offer more targeted services. GDMS will present this panel that gathers the unprecedented line-up of Google， Twitter, xAD, Tencent， Alimama, and Baidu to delve deeply into the future of IOT marketing. Let us observe what these tech giants are doing in this realm to reinforce their hold on the internet world.

Aliza Knox, VP online sales, Asia Pacific, Americas and Emerging Markets

Aliza is responsible for helping grow Twitter’s advertising business, as well as new channel growth, for example, around Twitter’s self-service advertising platform for small and medium size businesses in APAE. Prior to Twitter, she held leadership positions at Google where, amongst responsibilities for Commerce, Online Sales and Operations across Asia-Pacific, she was responsible for Google’s Women in Leadership programs for the region. She also has over two decades of financial services and international experience.

Aliza holds a BA in Applied Math and Economics (magna cum laude, Phi Beta Kappa) from Brown University and an MBA degree with distinction from New York University. She is @alizaknox on Twitter.

Derek Kwok – Head of Data Solutions & Insights, Greater China & Korea, Google

Derek Kwok is the Head of Data Solutions & Insights, Greater China & Korea of Google, overseeing all DoubleClick platform solutions, Google Analytic 360, and data insights in the region. Derek has more than 20 years of advertising and media experience. From 1996-2011 Derek worked at the leading media agency ZenithOptimedia and became its Managing Director in China since 2004. In 2010, ZenithOptimedia became the largest media agency in China (Source: RECMA). In September 2011 Derek joined Yoyi Digital as its COO and launched the first DSP (Demand-side Platform) which supported RTB (Real-time Bidding) in China, and sparked the programmatic market. In August 2014, Derek joined Google to further accelerate data-driven programmatic in Greater China. Derek has been honored the China’s Digital A-List in 2014 to 2016 for 3 consecutive years by Campaign Asia-Pacific.

Founder & CEO of xAd, Dipanshu Sharma

Dipanshu “D” Sharma founded xAd in 2009 to lead the industry in mobile location. Today xAd is known as the first global location marketplace, serving 1.5 million advertisers worldwide. As a fearless leader and founder, D is closely involved with every aspect of the organization’s daily operations, from product planning and market strategy, to technology execution and sales development – all while ensuring the team takes the time to enjoy some of his choice wine selections from all over the world.
Prior to xAd, D spent time developing technology at Nokia that involved early access to the internet via mobile devices and short range radio. In early 2000, D founded V-Enable which was an early pre-cursor to SIRI voice search technology. D is also responsible for co-founding several companies including RockeTalk — India’s fifth-largest mobile-traffic site — and Kadonk — the top Microsoft Project Viewer. D’s credentials also include TeleFusion’s “Technology Leader of the Year” (2003), SiliconIndia’s “Top 10 CEO’s for Mobile (2013), and a finalist for Ernst & Young’s “Entrepreneur of the Year” (2014). D currently sits on the board of directors for Kadonk, WikiSeer, TwinPrime and the Mobile Marketing Association as a global board member.

Ching Law – General Manager of Tencent’s Social Ads Department – Tencent
Mr. Ching Law joined Tencent in 2012. He is currently the General Manager of Tencent’s Social Ads Department. Mr. Law insists that marketing should be people-oriented and data should meet users’ needs. Mr. Law was instrumental in founding GDT, the core data technology and traffic management platform for Tencent’s social ads.

Mr. Law is very experienced in the field of digital marketing. Before joining Tencent, Mr. Law served at Google for eight years where he was responsible for research and management of key projects including the AdSense advertising system, the Mandarin – Chinese Google dictionary and Cantonese phonetic transcription.

Mr. Law received his PhD degree in computer science from Massachusetts Institute of Technology (MIT).