Topic：Make Your Marketing More Fun

12.02 Keynote Track 15:15 – 15:55

Introduction

– Changing and revitalizing a long-standing (legacy) brand with digital marketing strategy and tactics for the mobile era
– How does Unilever with its many established FMCG brands position itself for a new generation of consumers in the internet+ age
– What are some of the digital innovations that have helped the brand stay ahead of the game in China
– Connecting with consumers is vital to a brand – which are some of the ways Unilever engages with consumers in China digitally
– Highlight a few cases of digital excellence/campaigns from Unilever in 2016