Topic：The Content Marketing view of a Category with lower degree of concern

12.01 Sub-track 1  11:15 – 11:45

Introduction

With the consensus of the industry being “content focused” , the “channel dividend” of content marketing has become history. Content marketing is facing serious issues like inefficiency and homogenization. As a result, we‘ll have to explore the role and success factors of content marketing in different industries and categories. Moreover, to a category with lower degree of concern, the bigger challenges are：how to continuously deliver valueable content with high category relevance? And how to build more trading relationships through content output and community construction?