Topic：New Marketing Tactics for Different Contexts

12.01 Sub-track1  14:30 – 15:00

Introduction

Why are there less opportunities for big brands and more for smaller brands now?
Why are nation-wide restaurant chains no longer hot , while independent restaurants are?
Why are slogans like “best-selling” and “used by billions” no longer appealing?
If one can see through industry trends, and how different contexts are affecting the buying behavior of different users, and how to make use of this – these are questions on the minds of
all business decision makers.