Topic：The next level in context marketing

12.01 Sub-track1  15:45 – 16:15

Introduction

The next level in context marketing

Prince Zhang, CDO, IPG Mediabrands China
Orris Wu, Director of E-commerce & Marketing, UGG

We are living in the golden age of mobile media. Information explosion, channel abundance and time fragmentation disrupt consumer attentions. The golden age comes with a set of challenges to marketers. How to capture the most meaningful moments of target audience with collaborative utilization of data, new technology & context marketing approach? We use moment planning strategy and tools to help brands connect with people at right moments in most creative and effective way.

Prince Zhang
Chief Digital Officer, IPG Mediabrands China

Prince Zhang is responsible for the strategic growth and operation of the group’s digital business including digital innovation,strategic planning, programmatic, search, mobile, social etc. in China.

Prince brings to MediaBrands his extensive experience, knowledge, digital insights and entrepreneurship from his 17-year digital career in China, mostly focused in digital media & agency development and management. Prior to joining MediaBrands, he was Deputy General Manager of Hylink. Before that, Prince was Vertical Sales Director for Google, Business Development Director for GE CNBC Asia Pacific and Sales Director, East China for Yahoo. He Started his digital career from Sohu in Feb. 2000.

Prince graduated as bachelor of Investment Economics in 1998 in Tongji University and got MBA scholarship in 2005 in Tongji University.