Making brand marketing more effective
12.02 Sub-track1 15:00 – 15:30
Wang Wen
GM of Brand Business Unit – Behe
GM of Brand Business Unit – Behe
Introduction
How shall the marketing effectiveness of brands be accurately measured in terms of programmatic buying? Are your ads facing the audience your brand wants to influence? These are issues that the industry is eager to solve. In the era of digital marketing – leveraging real data that reflects true consumer behavior, combined with new advertising formats and effective media strategy will make brand marketing much more powerful. Behe will make an appearance at GDMS to offer smart solutions to brands and agencies combining both data and creative capabilities.