Topic：BETTER OUTCOMES FROM DIGITAL MEDIA
TARGETTING AUDIENCES WITH PRECISION
12.01 Sub-track2 9:30 – 10:00
Del Levin
VP, Marketing Effectiveness – The Nielsen Company
VP, Marketing Effectiveness – The Nielsen Company
Introduction
The focus of China’s ad market has shifted from traditional to digital media, while advertising ROI has steadily decreased each year. Del will share with us the reason for this drop, and how to achieve success in digital ad placement for brands.