Topic：Smart marketing for both quality and effectiveness

12.01 Sub-track2  10:45 – 11:15

Introduction

From portal marketing to search marketing, and now ecommerce marketing – the digital marketing industry has evolved from its experimental phase to more precision at present – and from a mass audience to a more targeted group focus. It has also changed from just achieving brand awareness to brand and marketing effectiveness. In this new era of ecommerce marketing, a new form of digital marketing will complete the closed ecosystem that consists of consumer understanding, pinpointing of needs, to consolidating of resources and monitoring of ROI. Vice President of JD.com Paul Yan will share with us how to achieve brand and marketing effectiveness in the age of digital marketing 3.0.