Topic：VR Marketing – media strategy in an evolving industry
12.02 Sub-track2 9:30 – 10:00
Jim Lerch
Business Development Director – Youku Tudou
Business Development Director – Youku Tudou
Introduction
Topic: VR Marketing – media strategy in an evolving industry
VR (along with AR and MR) promises to revolutionize many aspects of our lives, including marketing communications. While the future of this hot topic is full of possibilities, virtual worlds with yet-to-be-imagined ways for communicating and interacting with consumers, at present we are in a test and learn phase. What value can VR provide marketers currently? How can media strategy evolve along with the changing landscape of VR? What role does a content broadcast platform such as Youku play?