Topic：Live shows, the marketing strategy of the moment

12.02 Sub-track2  15:00 – 15:30

Introduction

For the past two decades, Internet contents have changed significantly from text, image, video, live streaming to a more intricate and iterative combination. The manifestation is becoming richer, more interactive, real-time and dynamical. Get to the root of the matter, the development of media is simply the phenomena, the largely demand of end users behind the appearance is the essence that businesses are entitled to grasp.
Since the establishment of Yixia Tech, it is targeted to build up a complete mobile video ecological matrix, Miaopai, Xiaokaxiu and Yizhibo have aimed to satisfy the diverse demand of users in terms of their individual entertainment desire during pieces of time. Based on marketing concept, after all, the combination of both consumer and brand communication demands is the most concerned topic from the brands.