Yoyi is the leading platform in multi-screen programmatic buying in China. Leveraging its data and technology resources, Yoyi is spearheading the transformation of display ads from media buying to audience buying.
In 2013, Yoyi took the lead in bringing the concept of “programmatic buying” into China. As the first DSP, Yoyi’s Programmatic Buying Platform has integrated multi-screen inventory from PC/Mobile/Video/Smart TV. In this way, marketers are able to bring campaigns to Beijing with branches in Shanghai and Guangzhou.