Topic：How Enterprises Transfer Data into Digital Assets —turned digital marketing from cost center to profit center
12.01 Sub Track2 11:15 – 11:45
Vice president of Gridsum
Introduction
How Enterprises Transfer Data into Digital Assets —turned digital marketing from cost center to profit center
Along with the popularization of using internet and smart device, more and more user related data could be digitalized and stored, followed by a series of questions to be asked. How to track and analyze users’ behavior? How to extract the value of big data in order to manage the journey of customer decision making? Regarding the details of execution, TA profiling, programatic buying, advertisement monitoring, APP optimization, CRM data integration etc., how to prioritize the items, how to measure the performance and how to realize a sustainable optimization circle? Gridsum, as the first domestic Big Data company listed on NASDAQ, will provide you a one-stop total solution based on its over ten years industry practices and data accumulation.
William Zhang, Vice president of Gridsum
William Zhang, who is responsible for sales and business management of Gridsum in East China and South China, has more than 10 years’ experience in the Internet. In 2007 he joined Baidu major clients advertising department and was responsible for advertising sales and customer service, so he has rich experience in Internet advertising at tourism, E-commerce and other industries. Since joined Gridsum in 2010, he has started building and managing sales teams in East China and South China. Using his depth of understanding of the media and a great resource sharing platform, the teams grow rapidly and have more than 100 members. They provide digital marketing services for Coca Cola, Nike, Disney, L’Oreal and many other famous companies, effectively help clients get more business value.