Topic：The future of mobile marketing: context is king?
12.01 Sub Track 1 16:45 – 17:30
Alex Xie
Co-Founder – Civilization
Co-Founder – Civilization
Wang Yuan
Chief Screenwriter of the Online Hit Series “Love Apartment” and Experienced Playwright
Chief Screenwriter of the Online Hit Series “Love Apartment” and Experienced Playwright
Introduction
When we speak of Entertainment Marketing in the New Media age – we can sense the competition and intense rivalry! Many factions and up-and-comers fight for glory, and try to come up on top. How will brands choose their partners in this era? Will it be product placement? But if done too obviously it will be deemed in bad taste. TV commercials? Today, we have arranged a live debate between representatives of advertising and IP content to offer insights into how to win in terms of entertainment marketing in this new media environment. We often hear that Content is King – but how to be king – we can only find out here in this session at GDMS!