演讲主题：同道大叔星座之路-少女之友到娱乐生活品牌

12.02 分会场1  9:30 – 10:00
崔丕昊
同道大叔 品牌总监

主题阐述

同道大叔星座之路-少女之友到娱乐生活品牌

同道文化 品牌总监 崔丕昊

IP及粉丝经济成为现今最火红的话题，对于在中国成长增速放缓浪潮中竞争的企业主们来说，则有了新的营销着力点。IP的形态虽然多样，不变的是透过提供特定领域的优质线上线下内容，带给粉丝实际感动和体验。因此在跨界合作的过程中，如何透过相关议题的结合达成IP和合作品牌的双赢，而不是单纯作为提高知名度和销售额的工具，是同道大叔品牌化过程中最重视的议题

嘉宾介绍

Chris Tsui (崔丕昊) is the Brand Director in Tongdaodashu Entertainment Co.,Ltd, responsible for branding strategy & buidling and PR. Tongdaodashu (同道大叔) is most influential Astrology & Constellation We-Media in China , and target to be the No.1 Astrology & Constellation IP Brand in the world.

Before joing Tondaodashu, Chris was the Brand Manager-Coffee & Innovation in The Coca-Cola Company (China), responsible for GEORGIA Coffee Brand launch & building in China. Beside the branding role,Chris took the region mkt role in The Coca-Cola Company (China) , the trade mkt role in ABInbev China , and channel development & operation role in Want Want China