Topic：Uncle Tongdao‘s Constellation World – Girl’s BFF to Tongdao’s Lifestyle

12.02 Sub-track 1  9:30 – 10:00

Introduction

Uncle Tongdao‘s Constellation Entertainment – Girl’s BFF to Tongdao’s Lifestyle

Chris Tsui, Brand Director, Tongdao Entertainment

Currently, IP and Fan Economy are the most popular topics for competitive marketers in slower-growing China to have a new endeavor point. There may have different forms of IP, but the common target is to offer fantastic experience to ignite their passion via great online and offline content in certain fields. Therefore, it’s critical for Uncle Tongdao, as a lifestyle IP brand, to add value for both sides through topic-driven crossover instead of directly taking IP as simply promotion or awareness tool which may lead to meaningless waste.

Chris Tsui (崔丕昊) is the Brand Director in Tongdaodashu Entertainment Co.,Ltd, responsible for branding strategy & buidling and PR. Tongdaodashu (同道大叔) is most influential Astrology & Constellation We-Media in China , and target to be the No.1 Astrology & Constellation IP Brand in the world.

Before joing Tondaodashu, Chris was the Brand Manager-Coffee & Innovation in The Coca-Cola Company (China), responsible for GEORGIA Coffee Brand launch & building in China. Beside the branding role,Chris took the region mkt role in The Coca-Cola Company (China) , the trade mkt role in ABInbev China , and channel development & operation role in Want Want China