演讲主题：用有限的预算做最上算的营销

12.02 分会场2  15:45 – 16:15

主题阐述

今年每个人都热衷于讨论网红及网红经济。今年年初“wanghong”正式被BBC命名以承认其重要性。分析报告指出，网红经济今年总体已达580亿人民币（80亿美元），预计明年会达到120亿美元。是什么在驱动这一切？谁是网红？他们为何具有如此大的影响力？其背后是怎样的生态？他们如何改变了中国的媒体生态？营销人为什么不能忽视他们，大家该怎样借力网红这一波趋势？这些内容不容错过。

嘉宾介绍

Ivy Wong, – Founder & CEO, VS Media Limited

Ivy Wong is the founder and CEO of VS Media, a Next Generation Media Network empowering creative talents. In charge of leading the company worldwide, Ivy brings her expertise driving increased audience engagement and empowering content creators to engage and work with international brands.

Prior to launching VS Media, Ivy founded award-winning product Viss, a social media and commerce platform focus on fashion and lifestyle, which was later acquired by HMV.

Ivy Wong has led major media brands into the top website positions in Hong Kong, initially as Asia’s Senior Director of Global Sales at Yahoo!, then as COO of TVB.com, followed by CEO of Next Mobile Limited. From being Yahoo Hong Kong’s first local member to heading its global sales office, building TVB.com, myTV and TVB fun up from scratch, and repacking Apple News with mobile interactive games, features and online exclusive documentaries, Ivy is perhaps the only person who has swept the media industry across print, digital, TV and mobile.

Ivy brings with her nearly 20 years experience in the digital media space and her knowledge, insight and experience shaping a wealth of online business has helped her to carve up a great strategy for the VS Media business globally.

About VS MEDIA Group

VS MEDIA is the next generation media network built by young creative talent across Greater China who are living and breathing a digital lifestyle. VS MEDIA is the first multi-channel network (MCN) to focus on Chinese content. It enables aspiring talent by providing them professional tools to develop, market and monetize their original content. From offering direction and support for cross-marketing, social media and search optimization, to providing production facilities and funding and cultivating new IPs, VS MEDIA is the first locally-driven content creation service that specializes in connecting Asia’s most influential creators with the world’s biggest and best brands. For more information, please visit www.vs-media.com.