Topic：China watch: Internet celebrities and its impact to Marketers

12.02 Sub-track2  15:45 – 16:15

Introduction

Everyone talks about Wang Hong (Internet celebrities) and its economy this year. Wang Hong is officially named by BBC earlier this year to recognize their importance. Analysys also reported that Wang Hong economy projects at RMB 58 Bil (USD 8bil) this year and will grow to USD 12 Bil next year, what are the key drivers?! Who are Wang Hong? Why they are influential? How the ecosystem works?! How do they change the media landscape in China? How marketers take advantage of these trend and why they cannot ignore Wang Hong? This session is a not to be missed.

Ivy Wong, – Founder & CEO, VS Media Limited

Ivy Wong is the founder and CEO of VS Media, a Next Generation Media Network empowering creative talents. In charge of leading the company worldwide, Ivy brings her expertise driving increased audience engagement and empowering content creators to engage and work with international brands.

Prior to launching VS Media, Ivy founded award-winning product Viss, a social media and commerce platform focus on fashion and lifestyle, which was later acquired by HMV.

Ivy Wong has led major media brands into the top website positions in Hong Kong, initially as Asia’s Senior Director of Global Sales at Yahoo!, then as COO of TVB.com, followed by CEO of Next Mobile Limited. From being Yahoo Hong Kong’s first local member to heading its global sales office, building TVB.com, myTV and TVB fun up from scratch, and repacking Apple News with mobile interactive games, features and online exclusive documentaries, Ivy is perhaps the only person who has swept the media industry across print, digital, TV and mobile.

Ivy brings with her nearly 20 years experience in the digital media space and her knowledge, insight and experience shaping a wealth of online business has helped her to carve up a great strategy for the VS Media business globally.

About VS MEDIA Group

VS MEDIA is the next generation media network built by young creative talent across Greater China who are living and breathing a digital lifestyle. VS MEDIA is the first multi-channel network (MCN) to focus on Chinese content. It enables aspiring talent by providing them professional tools to develop, market and monetize their original content. From offering direction and support for cross-marketing, social media and search optimization, to providing production facilities and funding and cultivating new IPs, VS MEDIA is the first locally-driven content creation service that specializes in connecting Asia’s most influential creators with the world’s biggest and best brands. For more information, please visit www.vs-media.com.