Topic：The Curatorship of Eco Marketing

12.01 Keynote Track 11:00 – 11:30

Introduction

Marketing has been evolving from traditional mass marketing to digital marketing, and later on from digital marketing to tech based marketing globally. It’s an art transformation process to science. However, no matter the art or science school of thought has its own shortfall under today’s unbelievably complex consumer marketing world. At latest, we believe it’s the blending of art plus science that can offer us an end to end three-dimensional marketing mechanism. We call it Eco-Marketing curation.

Mr. Brian Hui is Senior Vice President of LeMall Global, responsible for global strategy, sales and marketing, product development, technology, operations and global expansion for LeEco’s e-commerce platform, LeMall.com. He is also Senior Vice President of Overseas O2O Business and Vice President of Group Marketing for Le Holdings.

Mr. Brian Hui is a digital enthusiast with over 18 years of experience in brand communications, online advertising, e-commerce, channel management and distribution, tech marketing and mobile development. Prior to joining LeEco, he was Vice President of Marketing for Amazon China, overseeing its strategy, branding, product development and online/offline marketing channels for both PC and mobile.

Mr. Hui’s considerable cross-industry experience includes stints at Citi China, EMEA (Europe, Middle East and Africa) and Hong Kong, Standard Chartered Bank Hong Kong, FCB Worldwide, and McCann Erickson.

Mr. Hui graduated from Leicester University with a bachelor’s degree in Business Economics, and holds a master’s degree in Economics from the School of Economics and Management of the University of Hong Kong.