Topic：Digital marketing and win win with omni channel
12.01 Keynote Track 12:10 – 12:40
Guo Dingqi
General Manager of Digital Division and E-commerce Company – Shanghai Jahwa
General Manager of Digital Division and E-commerce Company – Shanghai Jahwa
Introduction
The creation of omni-channel and omni-brand consumer touchpoints provided by digital marketing not only helps create a self-sufficient model for retail, but also reaches more consumers via integration with external connections. Meanwhile, digital is also a medium for enhancing brand equity in omni-channel, while continues to develop brand fans, cultivates sharing economy and big data inisghts.