Hedi Wen, Director of Marketing, xAd China
xAd is the global leader in location intelligence. By leveraging a mobile device‘s current or past location data, xAd can provide in-store visitation insights by market, brand and even by specific competitors. Each month, xAd’s patented mobile location solutions help marketers reach unprecedented scale with access to over 500 billion meaningful mobile moments, 500 million people at nearly 100 million unique places and points of interest globally.
Hedi is currently leading the marketing activities and branding development of xAd in China. He is a digital savvy with years of experience covering multiple disciplines including PR, Creative and Media.
Prior to xAd, Hedi was General Manager, Head of Social Media of Omnicom Media Group China. In his early career, Hedi was also a founding member of the digital shop of Ruder Finn Asia- RFI Studios.