Bryce Whitwam – CEO Wunderman China
Bryce runs one of the largest creative agencies dedicated to digital and data in China, with 3 offices and over 500 people. Wunderman’s largest clients include Ford, Microsoft, Huawei and United Airlines. Bryce is based in Shanghai.
Bryce has lived in the non-traditional advertising space for his entire career. He is one of Asia’s pioneers in consumer activation, covering digital, direct, retail and events. With 20 years in the business, Bryce started at AC Nielsen, moving to roles at Lowe in Thailand, and Ogilvy, Nitro and finally, Wunderman, where he joined in 2008.
Bryce is an American but has never worked there except for his stint as a announcer at a country western radio station in university. Whitwam has worked in China, Hong Kong, Taiwan and Thailand. A fluent Mandarin speaker, Bryce first came to China in 1987.
Whitwam’s work have won over 20 regional and international awards. He’s developed successful campaigns for large multinationals that include Unilever, L’Oreal, Land Rover, Ford and Coca-Cola. He created one of the first silent discos for Nokia Thailand in 2002 using a low watt radio transmitter and subwoofer cannons.
Bryce writes frequently on subjects around China, digital and data for several marketing publications including Campaign, Jing Daily and WARC.
A former professional musician, Bryce recorded 2 albums, playing keyboards in China and Taiwan for “Identity Crisis”, a prog-rock jazz group. Identity Crisis was the first Western group in history to record for China Records in 1991.
Bryce holds a Master in International Management from Thunderbird