演讲主题：内容行销的力量：从传统行销到讲故事

12.02 分会场2  14:00 – 14:30

主题阐述

新媒体时代，行销的方式放生了巨大变化，而内容依然为王，如何用优质的内容讲述一段有价值的品牌故事？让我们一起期待来自万豪国际周宝华先生的分享！

嘉宾介绍

TONY CHOW 周宝华 – DIRECTOR, CREATIVE & CONTENT MARKETING, ASIA PACIFIC, MARRIOTT INTERNATIONAL

Tony has more than 20 years of experience in the media, advertising, broadcast and communications industry, including 10 years in the digital media. He is an award winning Executive Producer & Producer & Director. Over the course of his career, he has produced many award winning TV commercials, online videos and Television programs for major clients like McDonalds, Sony, Canon, P&G, Calvin Klein, Levi, StarHub to name a few, as well as for broadcast networks like Discovery Channel, National geographic, BBC, History, AETN, Fox International, CCTV China, Scripps and Food Networks USA/UK.

He was also the elected President of the Singapore Independent TV Production companies’ Association for a consecutive 7 years term, from 2001 to 2007. Following that, Tony went on to helm international content distribution and production- company, Off The Fence’s Asia’s office in Singapore as its Managing Director, overseeing the production and distribution of TV content in Asia.

Tony is currently the Director of Creative and Content Marketing for Asia Pacific of Marriott International. He is also a sought after speaker, strategic consultant & trainer at various international media events and a regular jury member of several international TV and Film awards which include the prestigious International TV Emmy.