Topic：The power of content marketing, from traditional marketing to story telling

12.02 Sub-track2  14:00 – 14:30

Introduction

In the age of new media, marketing tactics have seen great changes, while content is still king, so how do we tell a great brand story with valuable content? Let us welcome Tony Chow from Marriott International who will share with us his insights

TONY CHOW  – DIRECTOR, CREATIVE & CONTENT MARKETING, ASIA PACIFIC, MARRIOTT INTERNATIONAL

Tony has more than 20 years of experience in the media, advertising, broadcast and communications industry, including 10 years in the digital media. He is an award winning Executive Producer & Producer & Director. Over the course of his career, he has produced many award winning TV commercials, online videos and Television programs for major clients like McDonalds, Sony, Canon, P&G, Calvin Klein, Levi, StarHub to name a few, as well as for broadcast networks like Discovery Channel, National geographic, BBC, History, AETN, Fox International, CCTV China, Scripps and Food Networks USA/UK.

He was also the elected President of the Singapore Independent TV Production companies’ Association for a consecutive 7 years term, from 2001 to 2007. Following that, Tony went on to helm international content distribution and production- company, Off The Fence’s Asia’s office in Singapore as its Managing Director, overseeing the production and distribution of TV content in Asia.

Tony is currently the Director of Creative and Content Marketing for Asia Pacific of Marriott International. He is also a sought after speaker, strategic consultant & trainer at various international media events and a regular jury member of several international TV and Film awards which include the prestigious International TV Emmy.