演讲主题：2017: 直播之年

12.02 主会场 9:20 – 09:40

主题阐述

顾客的喜好一直在变化，他们的选择从未如此多样，他们的时间从未如此稀少。社交媒体用户期盼能获得更多的实时内容。随着越来越多的APP及相关平台提供直播的功能，实时在线视频依靠史无前例快速的网络连接以及无处不在的智能手机，为自己创造了前行的趋势。甚至今年美国总统大选中的候选人辩论环节都被放在了Twitter上直播，吸引了上百万的注意力。实时直播是一种能够创造商业的连接方式，它以逐位客户递增的方式建立商业连接。让我们来听听，为何Twitter 亚太区副总裁 Aliza Knox认为2017年将会成为直播视频普及的元年，从而史无前例的被更多的品牌及个人所使用。

嘉宾介绍

Aliza Knox – VP online sales, Asia Pacific, Americas and Emerging Markets

Aliza is responsible for helping grow Twitter’s advertising business, as well as new channel growth, for example, around Twitter’s self-service advertising platform for small and medium size businesses in APAE. Prior to Twitter, she held leadership positions at Google where, amongst responsibilities for Commerce, Online Sales and Operations across Asia-Pacific, she was responsible for Google’s Women in Leadership programs for the region. She also has over two decades of financial services and international experience.

Aliza holds a BA in Applied Math and Economics (magna cum laude, Phi Beta Kappa) from Brown University and an MBA degree with distinction from New York University. She is @alizaknox on Twitter.