Topic：Embrace consumer digital experience and steer through changes
12.01 Sub-track2 17:00 – 17:30
Deputy GM – GITI
Introduction
Embrace consumer digital experience and steer through changes
As the trend of personalization grows in consumption side, consumer attitudes and behavior become more sensitive and diversified than previous. In the era of Big Data, leveraging digital technology to create and achieve personal experiences for consumers really matter to brand differentiation. Digital marketing with consumer orientation and consistent Total Brand Experience pose new challenge and demand to organization, structure, operation system of traditional enterprises.
Angela Wang-Deputy General Manager, Marketing, Giti Tire(China)
Angela Wang is leading marketing function as Deputy General Manager in Giti Tire China, she has dedicated and enthusiastic professional experience in integrated marketing, extensive B2B & B2C business management. Prior she joined Giti, she worked in some of the world’s top 500 companies including Johnson Controls, Shell Group, Kimberly-Clark. With a focus in Automotive Aftermarket, she has proven track record in business planning, marketing strategy and brand commerce development. She is passionate to develop and deploy different business model to achieve business success. Her strong business acumen and leadership make Angela an innovative and passionate marketer.