Topic：The natural matrimony of Data and eCommerce

12.01 Sub-track2  15:00 – 15:45

Introduction

The natural matrimony of Data and eCommerce

Ganesh Kashyap, GM & Director eCommerce – Asia, Middle East & Africa

The explosive growth of eCommerce in China presents a unique opportunity for consumer Brands. But eCommerce is a very different medium, success in traditional Bricks & Mortar will not necessarily equate to success Online. Brands that are able to successfully leverage data to recruit, target and convert shoppers will be the winners. Ganesh will discuss how winning brands like Oreo cookies utilise data to drive sales online.

Ganesh Kashyap
GM & Director, eCommerce Asia, Middle East & Africa – Mondelez International

Ganesh is Director and GM of Mondelēz’s Asia Pacific eCommerce business. Mondelez is a $30B global snack-food company, with a portfolio of much loved brands such as Cadbury chocolates, Milka, Oreo cookies, Ritz crackers, Halls candy and Trident gum among others. In his role, he carries full P&L responsibility for Mondelez’s eCommerce business in the region – leading a rapid growth agenda across China, India, South East Asia, Australia and Japan. Having lived and worked extensively across Asia, he has a unique insight into the consumer and the eCommerce revolution in these markets. Prior to Mondelez he spent 10+ years in management consulting, most recently with Bain & Company.