Topic:Standards for good advertising

12.02 Sub Track 1 14:00 – 14:30
Wang Hailong
Deputy GM – Hylink, GM – Authrule Digital Media

Introduction

Changes in marketing brought about by the internet has lasted for nearly 20 years, while the latest buzzwords are content, content and more content. This is an inevitable development and will impact changes in the future. We hope we can discover more about content marketing through best practices application identification of trends. In effect, this is another form of revolution in marketing.