Topic：The most powerful brains in enterprise digital marketing

12.01 Sub-track2  10:00– 10:30

Introduction

DMP (Data Management Platform) is a big data solution in the field of marketing for enterprises. However, in terms of numerous enterprises which are not involved in big data technology field, how to build a private DMP quickly ? How to build the enterprise internal and external data tag system effectively? How to use data mining technology to evaluate the efficiency of the media channels, external data and marketing tools of DMP? How to make DMP to be a platform for intelligent automatic decision-making?