Panel: Best practices on navigating the complexity of China’ s programmatic landscape

12.01 Sub-track2  11:15 – 11:45
Lawrence Wan
Managing Director – Amnet
He Yajun
VP Marketing – Friso
Wei-chong Khor
Head of Digital Futures – Carat

Introduction

The rise of ad tech in China has forever changed the China digital marketing landscape. It has also led to a unique and ever-complex programmatic ecosystem that is difficult to navigate, which includes many closed platforms, limited standards, and new buying approaches from PDB to RTB. With big challenges come big opportunities. In this session, Amnet, Dentsu Aegis Network’s programmatic arm, will share best practices on empowering brands to navigate seamlessly through China’s programmatic ecosystem and delivering incremental value. Leading brand marketers in China will also join to give insights into their hard earn campaign experiences, gearing up next-generation programmatic strategies for digital marketing success.