Winning at Video Marketing

12.02 Keynote Track 11:00 – 11:30

Introduction

Video is one of the best vehicles for story-telling, while video platforms that have emerged as a result of the internet have their own unique characteristics and user behavior. Since its inception to its rapid development, Youtube has become an essential content, social and entertainment platform for the new generation. How should brands best make use of this platform to engage and build emotional bonds with this new generation – this is indeed a focal point for marketers.

Ms. Landy Huang joined Google in 2007, currently is Chief Evangelist Officer, overseeing GrCN&KR ads product solution specialists, data solution specialists, as well as APAC Global Expansion Team. She’s been in charge of various businesses units from 2007-2016, including New Business Solutions, Small and Medium Business, Online Sales & Operations and Large Customer Sales. From 2012-2016 Landy has mainly focused on the export side of the business. She developed Google China’s export business from scratch, and grew Google China to the largest country in APAC in terms of export ad revenue.

Prior to Google, Ms. Landy Huang was Regional Sales Manager at Dell China, in charge of East Region, Public Sector.

Mr. Huang graduated from Xiamen University in 2002, holding a Master of Public Administration and a Bachelor Degree in Law.