Topic：Feeling and experience the good brand culture by digital
12.02 Sub-track2 10:45 – 11:15
Eddie Liu
Digital and User Experience Director – Want-Want
Digital and User Experience Director – Want-Want
Introduction
Feeling and experience the good brand culture by digital
Eddie Liu, Digital and User Experience Director, Want-Want
The advent of internet has changed the habits of consumers, and the way how brands tell the good story. Finding out the right people tell story with your brand is the unique way in the internet field, because you can find out their behavior and interest. Therefore, how brands use digital technology and data to find and know their fans, providing the good user experience to them around their live is what the thing we do now.