Topic：Engaging to make consumers glad to pay

12.02 Sub-track1  10:45 – 11:15

Introduction

Interaction makes the consumers happy to pay
Xibei Restaurant,vice president, Chu Xueyou

Food is the link between people. Eating itself is important so we return to the essence of food. Every set is delicious without choosing difficultly. The customers can get the refund if they are not satisfied with the taste. Where to eat is important either. So we create link scenes. The moment of eating is also important, so we capture every moment of truth, creating the experience beyond your expectations by sincerity. The last but not the least, customer-centered(?or people) is important, so we design a closed interactive loop within consumers, employees and the brand.Because of Xibei,enjoy your life.