Topic ：Looking to the Future: Brand Marketing for the Digital Era
12.02 Sub-track1 17:15 – 17:55
Milo Chao
Chief Strategy Officer- TBWA\SHANGHAI
Chief Strategy Officer- TBWA\SHANGHAI
Philip Ho
Vice Preident, Brand Activation China – Adidas
Vice Preident, Brand Activation China – Adidas
Introduction
In the digital age and new media environment, agencies are at a crossroad. Agencies that change with the times and continue to support brands in their digital marketing and campaigns in mobile and social realms are here to stay. As an experienced agency leader – Milo will share with us his strategic perspective on working with brands, the right campaigns and future models for win-win between agencies and brands.