Topic：Digital story telling disrupted or fired up by data, technology and Artificial Intelligence?
12.02 Sub-track1 15:45 – 16:15
CDO – Publicis Media
Vice President, Head of Marketing Greater China – Visa
Introduction
Digital story telling disrupted or fired up by data, technology and Artificial Intelligence?
As we are all embracing precision data and better profiling of consumers, as we design the experience for individuals rather than averages, how do brands really deliver on the true relevance and personalization promise? The answer is we give consumers more choices, better tools and we become brands that understand, listen and adopt for consumers. Advancement of technology, better data connections, and Artificial intelligence through machine learning and natural language processing will bring us one step close to the world of one to one communications. The future UI is no longer a website, or a campaign page, it is an ongoing interactions and dialog, heart to heart.
Vivian Zhu Chief Digital & Innovation Officer, Publicis Media Greater China
With 18 years of leadership experience working in New York and San Francisco across various agency networks, Vivian Zhu has been instrumental in driving thought leadership and innovative solutions in the areas of digital strategy, consumer insights and advanced media analytics for global clients throughout her career.
Vivian was appointed Chief Digital & Innovation Officer, Publicis Media Greater China in May 2016. Prior to it, she has been Chief Digital Officer Starcom MediaVest Group Greater China and focused on accelerating the agency’s fast growing digital business by fortifying its digital talent pool & capabilities and enriching the agency’s digital & analytics products. Her in-depth understanding of how media impacts human behaviour puts her in good stead when it comes to utilising the right insights and tools to optimize communications so that they deliver on strategies. An avid advocate for using data to personalise human experience in the multi-channel and fragmented media realities of today’s world, Vivian also strongly believes in leveraging the latest technological innovations to drive tracking and analysis.
Vivian holds an MBA degree from Simon Business School of University of Rochester and has a successful track record helping clients such as BMW, ABI, Mead Johnson, Richemont, Mars Wrigley and P&G innovate and grow their digital business in China.