Topic：GETTING TRULY PHYGITAL —— Win The Hearts & Action of Consumers
12.02 Sub-track1 11:15 – 11:45
Nitom Qian
Marketing Manager, Creative Strategy, Content & Assets (The North Face, Asia Pacific)
Marketing Manager, Creative Strategy, Content & Assets (The North Face, Asia Pacific)
Introduction
Sharing Topic: GETTING TRULY PHYGITAL —— Win The Hearts & Action of Consumers
The North Face，As a global outdoor brand which calls out “Never Stop Exploring”, how to take the opportunity of training/athletics and urban lifestyle during fast changing world, to create a new training culture – OUTDOOR TRAINING in APAC?
Moreover, to win consumers’ heart by challenging and joyful training course in E=MC2 PHYGITAL experience model, which is leading new trend in training area.