Topic：Mining Data Value and Focusing on Brand Marketing

12.02 Keynote Track 14:20 – 14:40

Introduction

Mining Data Value and Focusing on Brand Marketing
—— Xu Xiaohui，Vice President，Cheetah Mobile

What’s the most popular phenomenon in China’s Internet in 2016？According to the Cheetah Global Lab’s report, it’s the overwhelming live streaming and mobile sea waves. In this trend, Cheetah Mobile focuses on data brand marketing and trying to make a change. Libra and Northstar, Cheetah mobile’s analysis platform, mining data value, improving the efficiency of data usage comprehensively and bringing more benefits for advertisers and partners. Let’s talk about how the Cheetah Mobile data change digital marketing.

1. Popular live streaming and forward-looking mobile sea
2. Libra and Northstar，Cheetah Mobile’s big data platforms
3. New ways of brand advertising
4. Marketing case study: the application of Cheetah Mobile’s big data in video advertisement

Xu Xiaohui, vice president of Cheetah Mobile, graduated from Peking University; worked in Kingsoft, Yahoo China, VANCL; in 2010 to create a slow lifestyle brand Crucco acquired by VANCL later. Author of ” A personal touch to e-commerce”.